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Event usage for marketing/recruitment at 4-year private U.S. colleges 2015

Share of event types used for marketing and recruitment at four-year private higher education institutions in the U.S. in 2015

The data displays the share of events used by private four-year colleges and universities for marketing and recruitment in the U.S. in 2015. In 2015, 97.3% of private four-year colleges and universities used campus open-house events to market to and recruit students.

Campus open-house events	97.3
National or regional college fairs	97.3
Campus visit days for high school students	91.9
Special interest workshops, seminars, or camps (music, sports, science, etc.)	77.3
Weekend visit days	76.6
Off-campus group meetings for prospective students and/or parents	76.4
Campus visit events designed for school counselors	70
Meetings or events for high school counselors	67
Overnight visits for high school students	64.9
College-paid trips to campus for prospective students	33.3
Online college fairs	20.7

Event usage for marketing/recruitment at 4-year private U.S. colleges 2015

StatInvestor