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Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2015

Share of effectiveness of events for marketing and recruitment at four-year private higher education institutions in the U.S. in 2015

The data displays the share of private four-year colleges and universities ranking an event type for marketing and recruitment as "very effective" in the U.S. in 2015. In 2015,61.7% of private four-year colleges and universities ranked campus open-house events as "very effective" for recruitment and marketing.

Campus open-house events	61.7
Overnight visits for high school students	58.3
Campus visit days for high school students	56.9
Weekend visit days	31.8
College-paid trips to campus for prospective students	29.7
Campus visit events designed for school counselors	27.3
Off-campus group meetings for prospective students and/or parents	22.6
Meetings or events for high school counselors	21.9
Specials interest workshops, seminars, or camps (music, sports, science, etc.)	17.6
National or regional college fairs	11.1
Online college fairs	4.3

Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2015

StatInvestor