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Advertising channel usage for marketing/recruitment at private U.S. colleges 2015

Share of advertising channels used for marketing and recruitment at four-year private higher education institutions in the U.S. in 2015

The data displays the distribution of advertising channels used by private four-year colleges and universities for marketing and recruitment in the U.S. in 2015. In 2015, 91.9% of private four-year colleges and universities used print media ads to market to and recruit students.

Print media ads in general	91.9
Online display advertising	86.4
Pay-per-click ads on Facebook or other social media sites	73.9
Radio ads	71.6
Pay-per-click ads on search sites like Google, Bing, or Yahoo	71.3
Cookie-driven "retargeting" ads that target users who've previously visited your website	61.8
Billboard, bus, or other outdoor advertising	56.4
Television ads	39.6

Advertising channel usage for marketing/recruitment at private U.S. colleges 2015

StatInvestor