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Marketing/recruitment advertising method effectiveness at private U.S. colleges 2015

Share of effectiveness of advertising channels for marketing and recruitment at four-year private higher education institutions in the U.S. in 2015

The data displays the share of private four-year colleges and universities ranking an advertising channel for marketing and recruitment as "very effective" in the U.S. in 2015. In 2015, 10.5% of private four-year colleges and universities ranked online display advertising as "very effective" for recruitment and marketing.

Pay-per-click ads on search sites like Google, Bing, or Yahoo	15.6
Cookie-driven "retargeting" ads that target users who've previously visited your website	14.7
Pay-per-click ads on Facebook or other social media sites	11
Online display advertising	10.5
Television ads	9.1
Radio ads	3.8
Billboard, bus, or other outdoor advertising	3.2
Print media ads in general	2

Marketing/recruitment advertising method effectiveness at private U.S. colleges 2015

StatInvestor