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Communication method usage for marketing/recruitment at 4-year public U.S. colleges

Share of usage of communication methods for marketing and recruitment at four-year public higher education institutions in the U.S. in 2015

The data displays the share of communication methods used by public four-year colleges and universities for marketing and recruitment in the U.S. in 2015. In 2015, 31.3% of public four-year colleges and universities used text messaging to market to and recruit students.

Publications in general (viewbook, search piece, etc.)	100
Email communication	97.9
Recruiting page(s) on website	95.8
Calling home phones	95.8
Social media sites like Facebooks or Twitter	89.6
Videos embedded in campus website	87.5
Calling cell phones	85.4
Website optimized for mobile browsers	83.3
Text messaging	31.3
Video calls using Skype or similar service	31.3

Communication method usage for marketing/recruitment at 4-year public U.S. colleges

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