Society » Education & Science » College choice in the United States | Communication method effectiveness for marketing/recruitment at 4-year public U.S. colleges 2015

Marketing/recruitment communication method effectiveness at public U.S. colleges

Share of effectiveness of communication methods for marketing and recruitment at four-year public higher education institutions in the U.S. in 2015

The data displays the share of public four-year colleges and universities ranking a communication method for marketing and recruitment as "very effective" in the U.S. in 2015. In 2015, 37.5% of public four-year colleges and universities ranked websites optimization for mobile browsers as a "very effective" method of communication for recruitment and marketing.

Website optimized for mobile browsers	37.5
Email communication	27.7
Text messaging	26.7
Recruiting page(s) on website	26.1
Publication in general (viewbook, search piece, etc.)	22.9
Calling cell phones	19.5
Videos embedded in campus website	11.9
Social media sites like Facebooks or Twitter	11.6
Calling home phones	10.9
Video calls using Skype or similar service	0

Marketing/recruitment communication method effectiveness at public U.S. colleges

StatInvestor