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Event usage for marketing/recruitment at 4-year public U.S. colleges 2015

Share of event types used for marketing and recruitment at four-year public higher education institutions in the U.S. in 2015

The data displays the share of events used by public four-year colleges and universities for marketing and recruitment in the U.S. in 2015. In 2015, 95.8% of public four-year colleges and universities used campus open house events to market to and recruit students.

Campus visit days for high school students	97.9
National or regional college fairs	95.8
Campus open-house events	95.8
Meetings or events for high school counselors	83.3
Weekend visit days	77.1
Special interest workshops, seminars, or camps (music, sports, science, etc.)	75
Off-campus group meetings for prospective students and/or parents	75
Campus visit events designed for school counselors	68.8
Online college fairs	52.1
College-paid trips to campus for prospective students	37.5
Overnight visits for high school students	27.1

Event usage for marketing/recruitment at 4-year public U.S. colleges 2015

StatInvestor