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Marketing/recruitment event effectiveness at 4-year public U.S. colleges 2015

Share of effectiveness of events for marketing and recruitment at four-year public higher education institutions in the U.S. in 2015

The data displays the share of public four-year colleges and universities ranking an event type for marketing and recruitment as "very effective" in the U.S. in 2015. In 2015, 76.1% of public four-year colleges and universities ranked campus open-house events as "very effective" for recruitment and marketing.

Campus open-house events	76.1
Campus visit days for high school students	51.1
Meetings or events for high school counselors	45
Campus visit events designed for school counselors	39.4
Weekend visit days	37.8
Off-campus group meetings for prospective students and/or parents	25
College-paid trips to campus for prospective students	16.7
National or regional college fairs	8.7
Specials interest workshops, seminars, or camps (music, sports, science, etc.)	5.6
Online college fairs	0

Marketing/recruitment event effectiveness at 4-year public U.S. colleges 2015

StatInvestor