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Advertising channel usage for marketing/recruitment at public U.S. colleges 2015

Share of advertising channels used for marketing and recruitment at four-year public higher education institutions in the U.S. in 2015

The data displays the share of advertising channels used by public four-year colleges and universities for marketing and recruitment in the U.S. in 2015. In 2015, 87% of public four-year colleges and universities used print media ads to market to and recruit students.

Print media ads in general	87
Billboard, bus, or other outdoor advertising	76.1
Online display advertising	69.6
Radio ads	65.2
Pay-per-click ads on Facebook or other social media sites	56.5
Pay-per-click ads on search sites like Google, Bing, or Yahoo	52.2
Television ads	47.8
Cookie-driven "retargeting" ads that target users who've previously visited your website	43.5

Advertising channel usage for marketing/recruitment at public U.S. colleges 2015

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