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Marketing/recruitment advertising method effectiveness at public U.S. colleges 2015

Share of effectiveness of advertising channels for marketing and recruitment at four-year public higher education institutions in the U.S. in 2015

The data displays the share of public four-year colleges and universities ranking an advertising channel for marketing and recruitment as "very effective" in the U.S. in 2015. In 2015, 18.8% of public four-year colleges and universities ranked online display advertising as "very effective" for recruitment and marketing.

Online display advertising	18.8
Cookie-driven "retargeting" ads that target users who've previously visited your website	10
Television ads	9.1
Pay-per-click ads on search sites like Google, Bing, or Yahoo	4.2
Pay-per-click ads on Facebook or other social media sites	3.8
Print media ads in general	2.5
Radio ads	0
Billboard, bus, or other outdoor advertising	0

Marketing/recruitment advertising method effectiveness at public U.S. colleges 2015

StatInvestor