Society » Education & Science » College choice in the United States | Importance of recruitment strategies at U.S. colleges, by student type 2015

Share of U.S. colleges using recruitment strategies in 2015, by student type

Share of colleges attributing considerable importance to recruitment strategies in the United States in 2015, by student type

The data displays the share of colleges placing "considerable importance" on recruitment strategies in the U.S. in 2015, by student population type. In 2015, 84.4% of colleges stated that they placed considerable importance on website-based recruitment strategies for first-time freshmen.

Website 84.4 81.9 87.7
Email 82.7 77.3 79
Hosted campus visit 77 49.6 26.3
High school counselor 60.8 13.8 35.3
High school visit 58.5 9.5 13
Direct mail 54.6 29.2 9.4
College fairs 52.5 29.9 20.5
Social media 38.2 26.6 30.7
Community based organizations 16.9 8.6 6.4
Test-optional policy 13.9 8.3 9.7
Alumni 12.5 9.4 10.7
Overseas high school visit 10 4 23.8
Conditional/provisional admission program 5.1 3.8 9.6
Utilize agents 15.9
Partnership with overseas colleges 15.3
State of regional recruitment consortium 8
Federal government support 13.9

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