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Social media usage by students researching colleges in the United States 2013-2016

Distribution of social media usage by high school students when researching colleges in the United States from 2013 to 2016

The data displays the distribution of social media usage for searching for colleges by high school students researching colleges in the U.S. from 2013 to 2016. In 2016, 71% of respondents said they used Instagram while researching colleges.

2013 28 60 31 14
2014 48 67 46 20 26
2015 70 67 56 21 48
2016 71 68 50 28 53