The data shows the share of the retail channels shopped most often in Italy in 2015, by type of store. As of the survey period, chain stores were the leading category accounting for 26% of the retail channels shopped most often in Italy.
Chain stores | 26 |
Specialty stores | 25 |
Independent stores | 16 |
Other | 14 |
Department stores | 10 |
Online store | 9 |