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Italy: share of main retail channels in 2015, by type of store

Share of retail channels shopped most often in Italy in 2015, by type of store

The data shows the share of the retail channels shopped most often in Italy in 2015, by type of store. As of the survey period, chain stores were the leading category accounting for 26% of the retail channels shopped most often in Italy.

Chain stores 26
Specialty stores 25
Independent stores 16
Other 14
Department stores 10
Online store 9