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Digital Market Outlook: clothes & shoes e-commerce users Italy 2016-2022

Number of clothes and shoes e-commerce users in Italy from 2016 to 2022, by segment (in millions)

The data shows the number of clothes and shoes e-commerce users in Italy in 2016, and provides a forecast thereof until 2022, broken down by segment. The number of the clothing segment users is expected to grow from 13.5 million users in 2017 to roughly 18.7 million users in 2022.

2016 12.5 9.6
2017 13.5 10.2
2018 14.5 10.8
2019 15.5 11.5
2020 16.5 12.1
2021 17.6 12.7
2022 18.7 13.3