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Italy: market share of online sports betting services 2018

Market share of leading fifteen online sports betting sites in Italy as of July 2018

The data displays the market share of leading fifteen online sports betting sites in Italy as of July 2018. As of the survey period, the leading company was Bet 362, holding about 20.2% of the market, followed by SKS365 with around 12% of the Italian market.

Bet 365 20.2
SKS365 12
Snaitech 10.5
Sisal 8.2
Eurobet 8
Lottomatica 5
Goldbet 5
Betaland 4.5
Bwin 3.9
William Hill 3.7
Betfair 2.3
Pokerstars 2.1
Unibet 1.2
888 1.2
Intralot. 1.2