Leisure, Arts & Hospitality » Gambling Industries » Gambling industry in the United Kingdom (UK) | Leading reasons to pick an online gambling brand 2014

UK: leading reasons to choose an online betting or gambling company 2014

Leading reasons for people to decide which online betting or gambling brand to use in the United Kingdom in 2014

The data shows the results of a survey on the leading reasons for people to decide which online betting or gambling brand to use in the UK in 2014. During the survey period up to January 2015, it was found that 73% of responding regular online gamblers stated that a quick and easy way to get a bet on is an important factor in choosing a retail brand for online betting or gambling.

A reliable & secure website 80
Having a website that is easy to navigate 77
Quick and easy to get a bet on 73
Winnings paid into my bank account quickly 73
Having the best odds 66
Company reputation 64
Having good offers and promotions 60
The visual look and feel of the website 60
A simple application process to open an account 59
Range of betting/gaming available 58
A brand I'm unfamiliar with 54
It's a brand I'm familiar with 54
Bonuses on offer 53
They accept any bet I want to place 51
Knowledgeable customer service agents 48
Form, statistics and information available 46
Minimum deposit size 45
Minimum bet/game stake size 45
Friendly customer service 44
Has a good customer loyalty scheme 43
Live streaming of sporting events 43
Being able to personalize account settings 42
Opening hours of customer support 40
Offering free games or demos 39
Providing hints/tips of how to play games 38
The jackpots on offer 38
Having a mobile app available 36
Friends or people I know use them 30
Frequency of new games available 29
Ability to interact with other people online 20

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