The data illustrates the brand value of the most valuable German football teams from 2011 to 2018. FC Bayern München had a brand value of 1.41 billion USD in 2018.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party.
