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Most valuable sport event brands worldwide 2017

Most valuable sports events brands worldwide in 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays a ranking of sports events worldwide in 2017 according to brand value that was calculated by Forbes. The Super Bowl is the most valuable sports event brand with a value of 663 million USD.

Super Bowl 663
Summer Olympic Games 419
Winter Olympic Games 285
FIFA World Cup 229
NCAA Men's Final Four 228
WrestleMania 195
UEFA Champions League 185
College Football playoff 176
Daytona 500 140
MLB World Series 124

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