The data shows the results of a survey on the age and gender profile of people who purchased clothes or sporting goods online in Great Britain in 2017. The survey was conducted via online interviews and gathered data from 1,800 households in Great Britain on a monthly basis resulting in sampling variability. Shopping online for clothes or sporting goods was most popular among 16 to 24 year olds in Great Britain as of 2017. Clothes and sporting goods was the most popular type of goods purchased online in Great Britain with 56% of responding households having purchased these.
