The data describes a ranking of leading luxury brands on Instagram as of December 2017, based on the number of followers. The French high-fashion powerhouse Chanel is the leading luxury brand on Instagram, with 25.3 million followers as of December 2017. Louis Vuitton, known for its signature luxury bags and luggage, is the second most followed luxury brand on Instagram – 20.3 million followers. With 17.9 million followers on Instagram, Dior ranked fourth. Dolce & Gabbana, Gucci, Prada, and Michael Kors also have a strong presence in the platform, as all these luxury brands have over ten million on Instagram.
