The data illustrates the market share of companies/brands in the United States basketball shoe market in 2015. The Nike brand, including the subsidiary Jordan brand, had a market share of 93% in the United States basketball shoe market. Charlotte Hornets owner and NBA Hall of Famer Michael Jordan has not played in the NBA since 2003. But the billionaire's basketball shoes are still the industry's largest sellers and the main reason why Nike has 90% of the United States basketball shoe market. The frenzied sneaker culture began with a genius marketing idea that continues to create hype in the market today.
