The data shows the total volume of sponsorship spending worldwide from 2007 to 2018. In 2017, the sponsorship spending is predicted to amount to 62.7 billion USD, up from 60.1 billion a year earlier.
Global sponsorship spending - additional information
A sponsorship is essentially support, either financially or through products and services, that an individual or company provides to others. Certain sponsorship categories include: sports, entertainment, causes, arts, festivals, fairs and annual events, associations and membership organizations.
