The data shows the total volume of sponsorship spending worldwide by region from 2009 to 2018. In 2017, a total of 16.7 billion USD was spent on sponsorship in Europe.
Global sponsorship spending - additional information
Global sponsorship is a huge market and is still growing at a steady rate. This can be seen by the total revenue from sports sponsorship in North America since 2006. The sports sector is expected to continue to dominate the North American sponsorship market in 2018 with projected spend of 17.61 billion USD.
