Technology & Telecommunication Services » Consumer Electronics » Apple | Tablet market share by vendor 2018

Global tablet market share held by vendors 2011-2018

Global tablet market share held by tablet vendors from 2nd quarter 2011 to 2nd quarter 2018

The data displays the global market share held by the leading media tablet vendors (based on global shipments) from the second quarter of 2011 to the most recent quarter. As of the second quarter of 2018, the Apple iPad held a 34.9% share of the global tablet market.

Tablet market share – additional information Around 164 million units of tablets were shipped worldwide in 2017, with shipments peaking at just under 50 million units in the final quarter of the year. Of these shipments throughout the year, 47 million were shipped in North America.

Q2 '11 61.5 7.3 2.6 4.2 24.4
Q3 '11 59.7 6.5 1.1 5 4.5 2.9 3.8 16.5
Q4 '11 51.7 7.3 1.6 15.9 4.6 2.5 2 14.4
Q1 '12 58.1 11.3 2.7 3.6 1.5 3.1 19.7
Q2 '12 60.3 7.6 1.3 4.8 1.6 3.3 1.4 19.7
Q3 '12 40.2 12.4 1.3 8.3 0.7 6.6 0.7 29.8
Q4 '12 38.2 13 1.3 9.9 1.9 5.1 0.7 29.9
Q1 '13 40.2 17.5 1.3 3.7 1.8 5.4 2.1 28
Q2 '13 33 18.8 3.3 4.5 3.4 37
Q3 '13 29.2 19.3 4.8 1.8 7.4 2.5 35
Q4 '13 33.1 17.2 4.3 7.4 5.1 32.8
Q1 '14 32.7 21.6 4.1 1.9 5.2 0.2 34.3
Q2 '14 27.7 18 1.7 4.9 4.6 1 2 40.1
Q3 '14 22.1 17.4 1.3 5.5 4.9 6.1 42.7
Q4 '14 28.1 14.4 1.3 4.8 2.5 4 44.9
Q1 '15 27.2 18 2.4 5.4 0.1 3.8 3.1 40
Q2 '15 24.9 18.2 2.9 5.6 0.3 3.6 44.5
Q3 '15 19.6 16 3.7 6 1.5 4 49.2
Q4 '15 24.3 13.6 3.4 4.9 7.8 46
Q1 '16 25.9 15.2 5.1 5.5 5.6 42.7
Q2 '16 25.8 15.6 5.6 6.6 4 42.4
Q3 '16 21.5 15.1 5.6 6.3 7.3 44.2
Q4 '16 24.7 15.1 6 7 9.7 37.4
Q1 '17 24.9 16.7 7.8 5.8 6 39.8
Q2 '17 30.1 15.8 8 5.7 6.4 33.9
Q3 '17 25.8 15 7.5 7.4 10.9 33.3
Q4 '17 26.6 14.1 7.1 6.2 15.6 30.4
Q1 '18 28.8 16.7 10 6.6 3.5 34.4
Q2 '18 34.9 15.1 10.3 6 4.9 28.8

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