Technology & Telecommunication Services » Consumer Electronics » Apple | Apple share of unit sales by product category 2012-2018

Share of unit sales-of-apple by product category 2012-2018, by quarter

Share of Apple's unit sales by product/operating segment from the first quarter of 2012 to the third quarter of 2018

The data displays a distribution of Apple's unit sales by product/operating segment from the first quarter of 2012 to the third quarter of 2018. In the third quarter of its 2018 fiscal year 73% of Apple's unit sales were iPhones.

1Q '12 64.23 26.76 9.01
2Q '12 68.82 23.19 7.9
3Q '12 55.27 36.19 8.54
4Q '12 58.67 30.6 10.73
1Q '13 63.97 30.6 5.44
2Q '13 61.5 32 6.49
3Q '13 62.97 29.46 7.57
4Q '13 64.44 26.84 8.72
1Q '14 62.3 31.79 5.91
2Q '14 68.09 25.47 6.44
3Q '14 66.56 25.1 8.34
4Q '14 68.77 21.57 9.67
1Q '15 73.44 21.12 5.44
2Q '15 78.07 16.11 5.82
3Q '15 75.14 17.28 7.58
4Q '15 75.5 15.53 8.97
1Q '16 77.72 16.76 5.52
2Q '16 78.18 15.66 6.16
3Q '16 73.99 18.22 7.79
4Q '16 76.28 15.53 8.19
1Q '17 80.92 13.52 5.55
2Q '17 79.46 13.97 6.57
3Q '17 72.3 20.13 7.56
4Q '17 74.82 16.55 8.63
1Q '18 80.88 13.78 5.35
2Q '18 79.83 13.93 6.23
3Q '18 73 20.42 6.58

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