iPhone market share of shipments worldwide 2007-2018

Apple iPhone's market share of new smartphone sales worldwide from 2007 to 2018, by quarter

The data illustrates the market share of Apple in regards to sales of the iPhone within the smartphone segment from 2007 to 2018. In the first quarter of 2018, 15.6% of all smartphones sold worldwide were an Apple iPhone.

Apple iPhone market share – additional information Apple has been amongst the top 5 smartphone vendors in the world since 2009. With the decline of Nokia and RIM, market leaders at one point, both Apple and Samsung grew their presence in the market. Samsung took the lead, and has held a share of 20 to 30% since 2012.

Q3 '07 3.4
Q4 '07 5.2
Q1 '08 5.3
Q2 '08 2.8
Q3 '08 12.9
Q4 '08 10.7
Q1 '09 10.9
Q2 '09 12.4
Q3 '09 17.3
Q4 '09 16.1
Q1 '10 15.7
Q2 '10 13
Q3 '10 17
Q4 '10 15.9
Q1 '11 18.3
Q2 '11 18.8
Q3 '11 13.8
Q4 '11 23
Q1 '12 23
Q2 '12 16.6
Q3 '12 14.4
Q4' 12 20.9
Q1 '13 17.1
Q2 '13 13
Q3 '13 12.9
Q4 '13 17.43
Q1 '14 15.2
Q2 '14 11.7
Q3 '14 11.8
Q4 '14 19.7
Q1 '15 18.3
Q2 '15 13.9
Q3 '15 13.4
Q4 '15 18.7
Q1 '16 15.3
Q2 '16 11.8
Q3 '16 12.5
Q4 '16 18.2
Q1 '17 14.7
Q2 '17 11.8
Q3 '17 12.5
Q4 '17 19.2
Q1 '18 15.6
Q2 '18 12.1