The data displays Apple's iPad revenue as a percentage of the company’s total global revenue in each respective quarter from 2010 to 2018. In the third quarter of Apple's 2018 fiscal year, iPad revenue accounted for around 8.9% of the company's total revenue.
Apple's quarterly revenue & iPad unit sales
Q3 '10 | 13.8 |
Q4 '10 | 13.72 |
Q1 '11 | 17.23 |
Q2 '11 | 11.5 |
Q3 '11 | 21.16 |
Q4 '11 | 24.29 |
Q1 '12 | 19.75 |
Q2 '12 | 16.82 |
Q3 '12 | 26.19 |
Q4 '12 | 20.88 |
Q1 '13 | 19.58 |
Q2 '13 | 20.06 |
Q3 '13 | 18.04 |
Q4 '13 | 16.51 |
Q1 '14 | 19.91 |
Q2 '14 | 16.67 |
Q3 '14 | 15.73 |
Q4 '14 | 12.63 |
Q1 '15 | 12.04 |
Q2 '15 | 9.36 |
Q3 '15 | 9.15 |
Q4 '15 | 8.3 |
Q1 '16 | 9.34 |
Q2 '16 | 8.73 |
Q3 '16 | 11.51 |
Q4 '16 | 9.08 |
Q1 '17 | 7.06 |
Q2 '17 | 7.35 |
Q3 '17 | 10.94 |
Q4 '17 | 9.37 |
Q1 '18 | 6.64 |
Q2 '18 | 6.73 |
Q3 '18 | 8.9 |