The data displays the vendors' market share of wearable unit shipments worldwide from the first quarter of 2014 to the most recent quarter. Fitbit's market share of wearable device unit shipments was 34.2% in the first quarter of 2015, yet that share has shrinked to 9.5% in the latest quarter.
Market share of wearables unit shipments -- additional information
With a strong presence in the health and fitness wearable market, Fitbit has been a leader in the wearable industry since early 2014, when the company held about 45% of the market share.
