The data displays gender distribution of virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the U.S. as of 1st quarter 2017. It was found that 43% of VR/AR device owners were women, as were 31% of consumers who were willing to buy such a device.
VR/AR device owner | 57 | 43 |
Intend to purchase VR/AR device | 69 | 31 |