Technology & Telecommunication Services » Consumer Electronics » iPad | Tablet market share by device in North America 2015-2018

Share of tablets by device (Apple iPad/Samsung Galaxy Tab) in North America 2015-2018

Market share of tablets in North America by device from 2Q'15 to 1Q'18

The data displays the market share of tablets in use in North America, by device, from the second quarter of 2015 to the first quarter of 2018. The Apple iPad Air 2 model had a market share of 16.13% in the fourth quarter of 2017.

2Q '15 21.68 4.07 12.64 12.27 20.92 6.98 3.48 12.32 1.5 1.56 2.57
3Q '15 23.44 5.33 12.96 12 19.66 6.61 3.68 11.93 1.39 1.42 1.58
4Q '15 30.21 6.38 12.31 10.38 15.72 5.52 3.93 10.26 1.62 2.09 1.58
1Q '16 25.91 9.8 14.71 11.06 14.01 5.57 5.59 1.22 9.74 1.22 1.18
2Q '16 25.25 1.17 11.69 15.83 11.07 12.03 5.33 6.34 1.3 8.81 1.18
3Q '16 27.69 2.61 12.17 14.98 10.18 10.33 4.79 6.48 8.17 1.3 1.29
4Q '16 25.47 3.72 14.09 15.11 10.26 9.13 4.58 7.18 1.61 1.27 7.57
1Q '17 27.02 5.21 16.89 14.5 9.53 6.56 3.65 7.7 2.02 5.51 1.42
2Q '17 29.1 6.29 17.32 13.86 8.68 4.72 3.4 7.67 2.22 3.79 2.95
3Q '17 28.06 3.64 17.41 15.44 10.31 4.31 3.64 2.73 8.7 4.26 1.5
4Q '17 32.14 3.52 16.13 13.76 8.93 3.71 2.86 2.7 7.53 3.7 5.02
1Q '18 29.84 1.97 3.67 14.85 12.57 7.38 3.15 2.58 2.8 6.61 3.26 9.82 1.5

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