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iPod revenue as share of Apple's total revenue 2009-2014, by quarter

iPod revenue as a share of Apple's total global revenue from 1st quarter 2009 to 4th quarter 2014

The data displays Apple's iPod revenue as a percentage of the company’s total global revenue in each respective quarter from 2009 to 2014. As the success of Apple's other products, such as the iPhone and iPad became more profound, the share of the company's total revenue generated from sales of the iPod steadily decreased. As of the first quarter of 2014, iPod revenue only accounted for 1.69% of Apple's total revenue. This is connected to decreasing iPod unit sales.

Q1 '09 28.38
Q2 '09 18.33
Q3 '09 15.33
Q4 '09 12.8
Q1 '10 21.62
Q2 '10 13.79
Q3 '10 9.84
Q4 '10 7.26
Q1 '11 12.81
Q2 '11 6.49
Q3 '11 4.64
Q4 '11 3.9
Q1 '12 5.46
Q2 '12 3.08
Q3 '12 3.03
Q4 '12 2.28
Q1 '13 3.93
Q2 '13 2.21
Q3 '13 2.08
Q4 '13 1.53
Q1 '14 1.69
Q2 '14 1.01
Q3 '14 1.18
Q4 '14 0.97