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Sony ad spend 2014-2017

Sony's advertising costs from 2014 to 2017 (in billion Japanese yen / billion U.S. dollars)

The data displays the advertising costs incurred by Sony between 2012 and 2017. The official business figures were published in Japanese yen and the conversion values were retrospectively calculated using the rate from 31 March 2017*. In 2016, Sony invested approx. 3.5 billion USD in advertising.

Cost in billion Japanese yen	474.37	444.44	391.33	363.82
Cost in billion U.S. dollars	4.26	3.99	3.51	3.27

Sony ad spend 2014-2017

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