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Purchase and research channels for luxury items worldwide 2016

Where have you bought and researched the last luxury item purchased?

The data displays the purchase and research channels true-luxury consumers use to purchase luxury items worldwide in 2016. In that year, 42% of true-luxury consumers stated that they researched online and purchased their luxury items offline (ROPO). In addition, 61% of researched and purchased luxury items are digitally influenced purchases.

Research online, purchase offline (ROPO)	42
Store solo	39
Online solo	10
Showrooming	9

Purchase and research channels for luxury items worldwide 2016

StatInvestor