The data displays the penetration of IP enabled devices connected to TVs in households in the UK in early 2015 and 2016. During the period in consideration, almost in each category the slight increases took place, thus, consumers got to know this technology better although the rates were still very low. The usage of Now Box TV grew to the level of 6.1 percent, while 7.6% of respondents reported to use Amazon Fire Stick in late 2016.
Apple TV | 3.2 | 5.1 | 4.8 |
Now TV Box | 3.7 | 5.5 | 6.1 |
Google Chromecast | 4.1 | 5.7 | 4.5 |
Google TV | 1.3 | 1.9 | 2.3 |
Amazon Fire TV Box | 2 | 3.1 | 4.4 |
Amazon Fire Stick | 0 | 5.8 | 7.6 |
Roku | 1.9 | 1 | 3 |