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Sources of luxury brand discovery among global consumers 2016, by age

Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group

The data displays the leading sources of new luxury brand discovery among consumers worldwide as of April 2016, broken down by age group. The survey results show that 29% of respondents aged 35 years and older said they learned about new luxury brands from print magazines. The same was true for 10% of 18-26-year-olds.

18-26 years	42	21	9	10	11	2	5
27-34 years	21	26	17	22	13	2	1
35 years and older	17	28	13	29	5	1	7

Sources of luxury brand discovery among global consumers 2016, by age

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