The data displays the results of a 2017 survey in which Millennials were asked about the main reasons why they were willing to spend money on high-end fashion or luxury items. During the survey, 19.7% of global respondents said they spent money on high-end fashion and luxury items because they liked to treat themselves.
I like to treat myself | 19.7 |
They are of high quality | 18 |
It makes me feel good | 16.7 |
They will last a long time | 12.6 |
It makes me look good | 12.1 |
I like to have the latest products | 8.8 |
I like to impress friends/family/colleagues | 5.2 |
I am inspired by celebrities/influencers | 4.1 |
Luxury brands are more ethical | 2.6 |
Other | 0.2 |