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Luxury goods purchase triggers for Millennials worldwide 2017

Occasions when Millennials consider purchasing high-end fashion or luxury items worldwide 2017

The data displays the results of a 2017 survey in which Millennials were asked when they tend to consider purchasing high-end fashion or luxury items. During the survey, 20.5% of respondents said they considered buying new luxury goods for a particular occasion, such as a wedding or party.

For a particular occasion (e.g. wedding, party, etc.)	20.5
When I want to treat myself	18.5
After receiving a bonus on top of my usual salary	13.4
On payday	11.3
When an older luxury item needs replacing	10.1
When I'm feeling a bit low	7.5
After seeing my favorite celebrity/influencer with it	6.1
No particular time	4.7
After seeing friends with it	3.8
During Fashion Week	3.7
Other	0.4

Luxury goods purchase triggers for Millennials worldwide 2017

StatInvestor