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Virtual reality: preferred products in Europe 2015, by type of audience

Distribution of purchasing preferences for virtual reality products in Europe in 2015, by type of audience

The data shows the distribution of virtual reality (VR) products that were most likely to be purchased by respondents in Europe in 2015, broken down by the type of audience. Approximately 31.6% of the general public reported they were most likely to purchase no VR product at all, whereas gamers were most likely to purchase Oculus Rift.

Samsung Gear VR	14.5	19.1
Google Cardboard	9.8	1.2
HTC Vive	4.7	8.2
Oculus Rift	15.6	34.7
Sony Playstation VR	18.6	21.1
Other standalone VR headset	2.8	6
Other smartphone headset	2.4	3.9
None	31.6	5.8

Virtual reality: preferred products in Europe 2015, by type of audience

StatInvestor