Technology & Telecommunication Services » Hardware » IBM | IBM: global ad and promotional spend 2008-2017

IBM: ad spend worldwide 2008-2017

IBM promotional and advertising spending worldwide, from 2008 to 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays the annual advertising and promotional expenses of IBM Corporation worldwide, from 2008 to 2017. In 2017, the multinational information technology company invested 1.45 billion USD into advertising and promotion globally.

2008 1259
2009 1255
2010 1337
2011 1373
2012 1339
2013 1294
2014 1307
2015 1290
2016 1327
2017 1445