Italy: share of purchase channels for smart devices 2016

Distribution of purchase channels for smart devices in Italy in 2016

The data displays the results of a survey on the share of purchase channels for smart devices in Italy in 2016. As of the survey period, 31% of respondents reported that they bought smart devices online.

Retailers 35
Private professionals 35
Online 31
DIY & Electronics store 30
Energy suppliers 8
Other 8
Phone stores 7