The data displays the results of a survey concerning the most popular clothing and textile retailers in Germany from 2014 to 2017. In 2017, 30% of the German-speaking population aged 14 years and older stated that they had made a purchase at H&M in the previous six months. During the survey period, C&A, H&M and Peek & Cloppenburg were consistently ranked among the three leading clothing and textile retailers in Germany where consumers had stated they made purchases in the last six months at the time of the survey. Figures fluctuated slightly during the evaluation, but generally remained stable for all three retailers.
C&A | 42.7 | 42.3 | 42.4 | 41.1 |
Hennes & Mauritz (H&M) | 25.8 | 25.9 | 27.7 | 30 |
Peek & Cloppenburg | 18.1 | 18.5 | 19.6 | 20.4 |
KiK | 14.5 | 14.6 | 15.4 | 15.1 |
New Yorker | 12.9 | 12.3 | 12.2 | 12.5 |
Takko | 12.3 | 11.6 | 11.3 | 11.6 |
Esprit | 9.7 | 9.6 | 10 | 9.8 |
Ernsting's family | 9.4 | 9.3 | 9.7 | 9.7 |
Adler | 11.1 | 9.7 | 9.2 | 9 |
Zara | 6.7 | 7 | 6.8 | 7.8 |
Vögele | 7.5 | 6.4 | 6.7 | 7.4 |
Tom Tailor | 5.7 | 4.9 | 4.6 | 5.6 |
Vero Moda | 4.4 | 4.7 | 5 | 5.4 |
Street One | 4.4 | 3.8 | 3.6 | 4.4 |
Orsay | 4.4 | 4.1 | 3.9 | 4.3 |
TK maxx | 2.2 | 2.7 | 3 | 3.8 |
Benetton | 3.5 | 3.4 | 3.2 | 3.3 |
Mango | 3.2 | 3.3 | 3 | 3.3 |
Mexx | 3.7 | 3.4 | 3.2 | 3.2 |
Pimkie | 3.4 | 3 | 2.4 | 2.9 |
Zeeman | 2.2 | 2.2 | 1.9 | 2 |
Hallhuber | 1.4 | 1.8 | 1.9 | 2 |
Anson's | 1.8 | 1.6 | 1.7 | 2 |
Zero | 1.8 | 1.5 | 1.1 | 1.5 |
Promod | 0.9 | 1.2 | 1.3 | 1.4 |
Wormland | 1.3 | 1.2 | 1 | 1.1 |
Other clothing stores | 50.4 | 52.2 | 43.7 | 46.9 |
Did not shop in a clothing store | 11.7 | 11.9 | 11.9 | 11 |