The data displays the results of a survey concerning the most popular clothing stores in Germany ranked by customer numbers from 2014 to 2017. During the 2017 survey period it was found that roughly 21.03 million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at H&M in the previous six months.
2014 | 30.11 | 18.2 | 12.77 | 10.23 | 9.1 |
2015 | 29.29 | 17.93 | 12.81 | 10.11 | 8.52 |
2016 | 29.49 | 19.27 | 13.63 | 10.71 | 8.49 |
2017 | 28.81 | 21.03 | 14.3 | 10.58 | 8.76 |