The data describes a ranking of leading fashion brands on Instagram as of December 2017, based on the number of followers. As of the surveyed period, Louis Vuitton was ranked eighth with 20.3 million followers. Nike was ranked first with 75.4 million followers. The most popular Instagram fashion brands include a mixture of luxury brands and high street retailers.
Further information
Launched in October 2010 as a free mobile app, Instagram is one of the most popular social networks worldwide. Instagram enables its users to take pictures and videos, and then share them either publicly or privately through the app, as well as through a variety of other social networking platforms.
