Drivers of IT hardware/software/service purchases via channel partners NA/Europe 2018

The data illustrates the expected drivers of new IT hardware, software, and/or service purchases through channel partners and/or resellers in North America and Europe in 2018, according to a 2017 survey of North American and European IT professionals. As of 2017, 59% of respondents indicated that price was one of the leading drivers of purchases made through channel partners and/or resellers, while 45% said prior positive experiences were one of the leading drivers.