Awareness of home appliance brands among U.S. consumers 2017

Home appliance brand awareness among consumers in the United States, as of May 2017

The data displays the results of a survey in which U.S. consumers were asked about their awareness of various home appliance brands. As of May 2017, 94% of respondents indicated that they were familiar with the Samsung home appliance brand.

Samsung 94
LG 92
Whirlpool 92
GE 90
Black and Decker 89
Philips 87
Frigidaire 87
Maytag 86
KitchenAid 86
Panasonic 86
Hamilton Beach 84
Dyson 83
Dirt Devil 82
Hoover 82
Cuisinart 79
RCA 79
Keurig 79
Bissell 78
Sharp 77
Honeywell 75
Bosch 71
Electrolux 71
Oster 70
Shark 68
Oreck 67
Emerson 64
iRobot 64
Nespresso 50
Krups 44
BUNN 41
Haier 40
DeLonghi 26
WindTunnel 25
Nescafé Dolce Gusto 24
Melitta 23
Miele 18
Rowenta 18
Haan 10
Bodum 9
Panda 9
Cusinaer 9
Metropolitan 8
EdgeStar 6
Midea 5
SharkNinyes 5
AEG 5
Koblenz 5
Jura 3
Koldfront 3
Pure Enrichment 3
Other 1