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Factors Millennials find appealing in luxury brands worldwide 2017

Attributes of luxury goods brands that Millennials find the most appealing worldwide in 2017

The data displays the results of a 2017 survey in which Millennials were asked about what draws them to a luxury brand. During the survey, 39.1% of respondents said they found the product quality important when shopping for luxury goods.

Quality products	39.1
Unique products	22.4
Its heritage/reputation	10.4
The stories it tells	5.6
I can relate to it	4.6
Celebrity endorsements	3.5
It is fun	3.4
It is inspirational	3.2
It is popular with my friends/family	3
It has great advertising	2.8
Don't know	1.8
Other	0.3

Factors Millennials find appealing in luxury brands worldwide 2017

StatInvestor