The data displays the results of a survey in which respondents were asked about the aspects that are most important to them when buying household appliances in the U.S. As of May 2017, 81% of respondents cited product quality as one of the most important criteria.
Quality | 81 |
Good value for money | 80 |
Longevity | 69 |
Easy operation | 64 |
Energy efficiency | 56 |
Low price | 49 |
Design | 40 |
Brand | 39 |
Sustainability | 35 |
Innovative technology | 31 |
Special features | 27 |
Delivery terms/options | 17 |
Smart home / smart phone connectivity | 10 |
Other | 1 |