Italy: valuables, watches and bijoux purchased in Christmas 2017, by brand

The data displays the results of a survey investigating the purchasing behavior of individuals with respect to jewelry, watches and bijoux during Christmas holiday in Italy in 2017. In particular, individuals were asked if they intended to purchase items of a specific brand. According to statistics, 30% of the respondents stated that they will buy articles from several brands.

Among the most popular brands there were Pandora (23.4%), Morellato (14.1%) and Breil (14.1%).