Consumer Goods » Clothing » Jewelry market in Italy | Purchase channels of jewelry during Christmas by type in Italy in 2017

Italy: purchase channels of jewelry during Christmas 2017, by type

Which sales channels will you use to purchase jewelry during Christmas?

The data displays the preferred purchase channels of jewelry during Christmas 2017 in Italy, by type. As of 2017, over half of the respondents (52.5%) intend to purchase jewelry items at jewelers in shopping malls. By contrast, 27% of the respondents admitted to choose e-commerce websites to purchase jewelry items for the Christmas holidays.

Jewelry in a shopping mall 52.5
Traditional independent jewelry 48.7
E-commerce website (eBay, Amazon etc.) 27
Online shop of a famous brand 20.2
Website of a traditional jewelry 13.3

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